You say “Daisuki” for friends and guys you like, you say “Aishiteru” for a more serious relationship and you say “Koishiteru” to the person you want to spend the rest of your life with. And they follow this rule. That is one of the things I admire about them. They didn’t make “I love you” lose its meaning like us.
“…I have something to tell you…
You do take my breath away…
You make my heart beat faster…
You make my palms sweat…
But that doesn’t mean I don’t love you…
It means I do…
Sometimes… your heart knows things
your mind can’t explain…
and My heart doesn’t race for anyone else…
I love you…”
Daniel to Sofia
Ugly Betty S1 E10 @ 36m:05s